First Arriving Network
First Arriving Network

Fake Outake … attempt for viral video?

From The Frontstretch Newsletter: March 5th, 2010

In Case You Missed It
by Tom Bowles

New Jimmie Johnson Video Big Hit For Kobalt

A new Kobalt video from Jimmie Johnson made the rounds Thursday that had NASCAR fans up in arms. Fearing the footage was real, the one minute, 37-second clip shows Chad Knaus and Jimmie Johnson on a commercial set only to have his race car unhinge itself and crash right on top of a Kobalt toolbox.

A frantic Jimmie and Chad run outside the camera shot feigning surprise; seconds later, they reemerge in awe that the Kobalt toolbox didn’t break with the weight of the car on top of it.

Turns out Jimmie and Chad knew what was happening all along, doing an “A”-level acting job as part of a promotion to show the toughness of Kobalt’s tools. No word on when the footage will be edited into a 30 or 60-second commercial.

banner_05_frontstretchMike “FossilMedic” Ward

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