See It Through
Bill Shea, writing in today's Automotive News, provides the background to this ad that sells Detroit as much as the Chrysler 300 flagship:
The spot features Lions defensive tackle Ndamukong Suh and metro Detroit neighborhoods and people, similar to the "Imported from Detroit" spots unveiled during the Super Bowl in February.
It also features the 1917 Edgar Guest poem "See It Through." Its music is late iconic bluesman Muddy Waters singing "Mannish Boy."
The English-born Guest (1881-1959) grew up in Detroit and was Michigan's poet laureate and was a Detroit Free Press reporter, a radio host and TV show host, according to information from Chrysler.
How would you construct advertisements supporting urban fire departments?
Mike "FossilMedic" Ward
August 02, 2010: You only get one shot
February 07, 2010: Imported from Detroit