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Morning Lineup – June 27

Thursday – Want a New Old Car?

If you're looking for a "new" '58 Chevy Impala that has just 5 miles on the odometer, or perhaps a '78 Corvette with just four miles and still has the protective plastic on the seats, there is a unique opportunity coming your way in September when the VanDerBrink Auction Co. will be selling off the inventory of the long-closed Lambrecht Chevrolet Co. of Pierce, Nebraska.  Motoramic auto news blog posted:

Lambrecht Chevrolet of Pierce, Neb., was like many Midwestern, small-town dealers — owned and operated by a family, with minimal overhead and little need for advertising since most customers were neighbors. Ray and Mildred Lambrecht ran the dealership with just one employee for 50 years before closing up, and later this year the Lambrechts will sell off a trove of 500-odd vehicles they've held onto over the decades — including roughly 50 with less than 10 miles on their odometers. It's less a car sale than a time capsule auction.

VanDerBrink Auction's photo of the dusty '78 Corvette

The auction company has posted on their website a very interesting history of this typical small-town dealership that was written by the Lambrecht's daughter for the sales promotion.  She tells us in part:

Lambrecht Chevrolet Company was owned and operated by my parents, Ray and Mildred Lambrecht with only one employee, a mechanic. They operated the dealership for 50 years until they retired in 1996 at ages 78 and 75. My parents worked six days a week for 50 years, never taking one single day of vacation or one sick day. They worked hard and operated their business with honesty, integrity, and kindness, frequently lending a helping hand to others who were in need.

Dad managed the dealership and handled all sales. Mom was second-in-command, and supported Dad in every aspect of the business. She served as notary public for the dealership, handled all accounting, and made almost daily runs for parts.

That first year, the dealership was allotted 16 cars for the entire year. They were black or gray with cloth interiors and no heat. At that time, cars sold for around $600 to $800. They also received 6 pickups that year. They came with no box. Dad got the local lumber yard to supply wooden boxes for the pickups.

It's a fascinating tale and a valuable insight into the life of small-town America immediately following World War II.  I urge you to take a few minutes to READ IT HERE.

When the Lambrecht's closed their business, they literally locked the doors and walked away into retirement.  VanDerBrink's created this video promoting the auction that shows them opening those doors and looking through what is essentially a glimpse into the past with everything exactly ready for the next day's business:

 

Some fun, eh?  Everyday is fun in the firehouse, even the equipment check.  So let's start our own good times and get going with that while I get more coffee ready.  See you back in the day room.

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Comments - Add Yours

  • Jim

    Somebody should buy the woman a steady cam. I headed for the Dramamine after only 1/4 of the video. Cool treasure trove of cars though.